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How Ticket Sales Works

Ticket sales lets you run a short-term, timed-entry event — a pumpkin patch, open day or one-off festival — for up to 28 days at a time. Buyers pick a date and time slot, pay online (or book instantly if it's free), and get a single QR code that admits their whole party at the gate. It's available to Partners, and needs a connected bank account from Stripe Connect first — unless every ticket type you sell is free, in which case no payment ever touches the booking.

Dates or pricing not decided yet?

You don't need a full campaign to start gauging interest. Use Register interest first — share a link, collect emails, no payment involved — then set up your ticket campaign once you know your dates.

1. Create a campaign

From Ticket sales, set a start and end date (maximum 28 days apart), your opening and closing time, and how often visitors can arrive — every 15, 30 or 60 minutes. If the whole event happens at one sitting (a festival that all starts at 6pm, say), just set the same opening and closing time and you'll get a single bookable slot at that time instead of a spread through the day. Add any specific dates within the window that you're closed, and how many people can enter per time slot.

You can only run one campaign at a time — start your next one once the current one's dates have passed.

2. Set your ticket types and pricing

Add as many ticket types as you need — adult, child, concession, or anything else — each with its own price. Set a price of £0 for free entry; no card is ever charged for a booking that totals £0, it confirms instantly.

If you charge for something beyond admission — an extra pumpkin, a bag of animal feed — add it as its own ticket type and mark it as an add-on. Add-ons are priced and booked alongside admission tickets in the same order, but they don't count toward your gate capacity, so they can never fill up a time slot on their own.

Worked example

A pumpkin patch sets capacity at 20 people per slot, with two ticket types: Admission — £4 and Extra pumpkin — £3 (add-on).

A family books 4 admissions and 6 extra pumpkins in one order — total £34.
Only the 4 admissions count against that slot's capacity of 20 — the 6 pumpkins don't take up any of the remaining 16 spaces.
They pay once online and get a single QR code covering the whole booking.

3. Share your booking link

Once approved, your campaign gets a public booking page — share the link directly with your customers (social media, your mailing list, a poster with a QR code). It also shows as an "Event" tab on your storefront automatically. Buyers pick a date, see the available time slots, choose ticket quantities, and pay — or book instantly if the total comes to £0.

4. Admit at the gate

Every booking gets one QR code, whether it's for one person or a family of five — one scan admits the whole party. Scan it from Scan orders, the same scanner you use for click & collect codes — point your phone or laptop camera at it, or plug in any generic USB/Bluetooth barcode scanner and it'll work automatically, no setup needed beyond making sure it's configured to send Enter after each scan (the default on almost all of them).

5. Cancelling or changing plans

Once a campaign has any confirmed booking, its dates, times, capacity and ticket types are locked to avoid disrupting people who've already paid — only the title and description stay editable. If you need to cancel the whole event (bad weather, for example), cancelling the campaign automatically refunds every booking that hasn't happened yet. No-shows simply expire unused — there's no automatic refund for a booking someone didn't turn up to.

See How click & collect works if you're also taking food orders alongside your event, and the ticket sales feature page for a fuller overview.

Still stuck?